Excellent article on getting links from Eric Ward, the guy who invented the practice.
Despite what fly-by-night Internet marketers may say, it is not brain surgery and there are no secret tricks. It is all about writing content people find helpful and want to read.
Here are the key points from the article:
- You need to be passionate about your business to write original, helpful and link-worthy content.
- Play to your strengths. You can’t rank top for everything, so pick a set of keywords you want to rank highly for, and add value to your site by building content around them.
- Always be on the lookout for sites that might like to link to your content. Scan the web for news and information sites, resource collections, blogs and social media that are relevant to your industry. Be aware of what’s happening and what the hot issues are.
Read the whole thing here.