Archive for February, 2008

ONLINE BOOK MARKETING THAT WORKS – Part V: Free Advertising For You / Free Content For Them

Tuesday, February 26th, 2008

During Week I, we talked about sad assumptions and irrational expectations new authors usually have about book sales. We then discussed the dire need for an author to have his OWN website (not a URL controlled by someone else) and a periodical (ezine/blog) to market their book.

During Week II, we discussed how important it is to offer a free excerpt of your book. We also shared URLs to “free article” websites where you can post your book excerpt as an “article.”

During Week III, we talked about posting your free book excerpt on FreeBookExcerpts.com, a free service for everyone, including book lovers. Authors can post excerpts and readers can comment on them.

Last Week, we cozied up to websites that have good Google rankings.

This week, we’re gonna drum up some free advertising in ezines, blogs, websites and maybe even some magazines.

If you can’t/won’t spend money to place ads in magazines, ezines, blogs and websites, you might still be able to get them to mention your book. How? By offering them free content to publish.

Remember the book excerpts we formatted during Week II? Well, let’s see if we can get those published in some periodicals that are already serving your book’s target audience.

It just so happens I have a new book that I launched this week, BOOK PROPOSALS THAT WORKED! Real Book Proposals That Landed $10K – $100K Publishing Contracts that I will use as an example. Follow along with me, but use your book instead of mine.

THE INITIAL PITCH
I’m going to come up with a simple form letter that I will personalize and send to the editor/publisher of each periodical. I’ve found that a very personal, friendly approach works best for me but you may want to make yours a bit more formal, depending on the topic of your book. My letter will look something like this:

Hi [name of editor/publisher/blogger],

This is Angela Hoy, publisher of WritersWeekly.com and author of BOOK PROPOSALS THAT WORKED! Real Book Proposals That Landed $10K – $100K Publishing Contracts.

I was wondering if you’d like to run a free excerpt of my book in your [newsletter/magazine/blog/etc.]. I would be happy to send you the excerpt as well as a free electronic copy of the entire book for your review.

If you have any questions, I’m right here.

Have a beautiful day!

Angela

FOLLOW-UP WHEN THEY BITE

Howdy [editor's first name],

Thanks so much for responding so quickly! Please find attached the free excerpt. It’s in text-only format for your convenience. If you need it in a different format, no problem. Just let me know. You can publish the excerpt freely in your
publication and on your website.

If you have an Amazon affiliate account, you can point your readers to that link instead of to my website. That way, you’ll make some money each time one of your readers buys a copy. If you’re not familiar with that, let me know and I’ll walk you through it. It’s really easy. If this isn’t something you’re interested in, you can just put a link to my website under the excerpt (it already appears in my bio).

The actual book (not the excerpt – the entire book) is [1.2 megs]. Is it okay to email a pdf file of that size to you or do you want me to put it on our server for you to download?

Have a super afternoon!

Angela

FINDING THE PERIODICALS

1. Let’s go to google.com and try to find ezines, websites, blogs, magazines, newsletters or any periodical that might be serving your target readers. For this lesson, I’m going to type in the key words and one type of publication at a time. I will
use the top five results. When doing this exercise for your book, you will want to use a variety of keywords and contact more than just the top five. The more, the better!

For my book, I’m looking for periodicals that serve writers. So, I’m going to type this into google for my book:

“freelance writers” blog
“freelance writers” ezine
“freelance writers” newsletter
“freelance writers” magazine
“freelance writers” website

I will also spin this into other keywords (like “freelance writing”, “new authors”, and more), thus ensuring I have an almost unlimited supply of periodicals to approach.

Okay, Google, here I come.

Results for “freelance writers” blog:

1. http://www.inkygirl.com/
This is the blog written by the famous Debbie Ridpath Ohi. I should definitely contact her.

2. freelance-writers.net
This is a freelance writing service and not really a publication so I’ll skip it.

3. http://freelancewrite.about.com/
The freelance writing guide at About.com, Allena Tapia, might be interested in a free excerpt and a review copy of my book. I should contact her.

4. http://www.fabfreelancewriting.com/blog/
This is run by Angela Booth. She sells her own books on her site but she might be interested. I should contact her, too.

5. http://www.wow-womenonwriting.com/2008/02/freelance-writers-contract.html
These are people I actually know and have run markets for in WritersWeekly so I’m definitely contacting them.

Let’s try one more term before I wrap this up.

Results for “freelance writing” newsletter –

1. http://www.writersweekly.com
Gee, we own this. Nice to know our keywords are working!

2. http://www.worldwidefreelance.com/
This is a newsletter for writers so I’m definitely going to contact them.

3. http://www.freelancewriting.com/
This is another newsletter and they have extensive resources online. They might be interested in a free excerpt, too!

4. http://www.food-writing.com/freeinfoezinesample.html
Food writers like to write cookbooks so I’ll be contacting her for sure.

5. http://www.yudkin.com/flfaq.htm
Marcia Yudkin has a great writing FAQ on your site. I’m going to contact her to see if she wants to publish a free excerpt.

This exercise is easy for fiction writers, too. If your book a romance? Try googling: “romance readers” newsletter. I did, and found Linda’s Place: A Site for Romance Readers and Writers, among others.

Is your book a horror novel? Try googling “horror readers” blog. I found LibrarianInBlack: Horror readers advisory resource.

If you’re having a hard time coming up with keywords, figure out which ones your competitors are using. Go to your fellow authors’ websites and click View, Source or View, Page Source (different browsers have different commands but you’re basically looking for the “source” on the page).

Have fun getting free press!

Next week, we’ll start actively participating in discussion groups where our readers might be hangin’.

ONLINE BOOK MARKETING THAT WORKS – Part IV: Cozying Up to Sites With a Good Google Ranking by Angela Hoy

Wednesday, February 13th, 2008

During Week I, we talked about sad assumptions and irrational expectations new authors usually have about book sales. We then discussed the dire need for an author to have his OWN website (not a URL controlled by someone else) and a periodical (ezine/blog) to market their book.

During Week II, we discussed how important it is to offer a free excerpt of your book. We also shared URLs to “free article” websites where you can post your excerpt as an “article.”

Last week, we talked about posting your free book excerpt on FreeBookExcerpts.com, a free service for everyone, including book lovers. Authors can post excerpts and readers discuss them.

This week, we’re going to expand our online marketing reach. We’re going to cozy up to websites, zines and blogs that have good Google rankings!

I am always interested in publishing book excerpts and articles for readers of WritersWeekly.com (who are writers). If anyone sends me a book excerpt from a writing-related book that matches our editorial vision, I’ll not only publish it, along with their bio and links to their website/blog/ezine/book, but I’ll pay them for it as well. Likewise, if somebody submits an query letter who is the author of a writing-related book, and if it matches our needs, I’ll publish it, pay them, and will publish links to their website/blog/ezine/book. Since I’m an Amazon affiliate, I’m also interested in posting links to Amazon where I can earn a bit of affiliate income.

Now, I’m not saying that all websites/ezines will pay you for your contribution. While some do, many don’t, especially if they know you’re promoting your book in the process. And, while I don’t advocate writing for free, I do advocate distributing reprinted editorial content that can get you free advertising, like book excerpts.

So, remember that excerpt you wrote/formatted during PART II of this series? Let’s see where else we can get that published and let’s see if we can get some people to link to your book on Amazon!

KEY WORDS
What are the top five key words somebody might use who is looking for a book like yours? You need to make a list of these.

NON-FICTION AUTHORS

Just when you thought my self-promotion couldn’t get any more subtle (ha ha), I’ve decided to use one of my books, QUERY LETTERS THAT WORKED! Real Queries That Landed $2K+ Writing Assignments, as an example for this exercise.

If I were a writer looking for tips on how to write a query letter, what key words would I use in Google? Probably these:

  • query letter
  • queries
  • freelance writing
  • freelance writers
  • writing for magazines

For this article, I’m just going to use the first one as an example. For your purposes, I would do the following exercise with all the five words/phrases you came up with for your own book.

Okay, google your top key word/phrase. When I googled query letter, this is what popped up:

1. http://www.poewar.com/how-to-write-a-query-letter

Oooh! I am IN LUCK! This is a blog that allows readers to post comments under the featured article. I could easily post a professional comment about the article here, instantly, and sign my name like this:

Angela Hoy, Author
QUERY LETTERS THAT WORKED! Real Queries That Landed $2K+ Writing Assignments

Anybody reading my comment and signature could easily find my book for sale online at a variety of online bookstores.

2. http://queryletters.blogspot.com
Whoo hoo! Another blog that allows instant comments! Remember, I am welcome to comment as long as my comments are valuable to readers ad not over-the-top promotional. If you are too promotional, your comments will be perceived as spam and you will get flamed to Kingdom Come. That’s why I always only mention my book title in my signature.

3. A really old article on query letters
This page was last updated three years ago and gives bad advice from the get-go (write the book first and query later – it should be the other way around). I don’t want to align myself with a page that gives bad advice so I’ll skip this one.

4. http://www.agentquery.com/writer_hq.aspx
Ooh! This is a good one, too. Not only is it a good article on query letters, but at the end it has this section: “Still need more advice about how to write a stellar query letter? We recommend buying the following books…”

The books they list are all linking to Amazon and the owner of agentquery.com is earning affiliate income on those sales. So, I’m going to write to the website owner and ask them if they’ll add my book to their list, since it’s also available on Amazon. I’ll send them the book title, a very short description, and the Amazon link. Cool beans!

Here’s the email I just sent to them:

Hi there,

I’m mentioning your site in WritersWeekly.com this week in an article for my series on online book marketing.

I was wondering if you’d be interested in adding one of my books as one of your Amazon affiliate links?

On this page:
http://www.agentquery.com/writer_hq.aspx

You have this at the bottom:
Still need more advice about how to write a stellar query letter? We recommend buying the following books:

My book is:
QUERY LETTERS THAT WORKED! Real queries that landed $2K+ writing assignments

The Amazon page is:
http://www.amazon.com/LETTERS-WORKED-queries-writing-assignments/dp/159113384X

You could add your Amazon affiliate link to the end of that.

The list price of the book is $28.73 so the affiliate income isn’t too shabby. :)

Have a beautiful day!

Angela Hoy
WritersWeekly.com

5. A really old page, dated 1998, and the website hasn’t been updated in eons. While the article isn’t bad, the page it too old and I think contacting the author might be a waste of time so I’ll move on.

6. http://www.writing-world.com/basics/query.shtml
Ah, this is a highly-respected website run by Moira Allen. I could send Moira an email offering her these options:
a. She could run an excerpt of my book for free in her ezine/on her website
b. She could add the electronic version of my ebook to her online bookstore because she sells ebooks – she would pay me royalties
c. She could add links on her site to Amazon.com and earn affiliate income if she wants

I might also offer Moira an article on query letters because she is a paying market for writers. I would, of course, promote my book in my bio that would appear at the end of the article.

7. http://www.tarakharper.com/faq_qery.htm
This is the website of author Tara K Harper. While at first glance this might not seem like such a good connection, on further surfing, I discovered that she has a pretty neat site! In fact, if you’re a fiction author, check it out! She answers such interesting questions from her readers like “How did you get published?” and “What does it cost the publisher to produce a book?”

I’m impressed enough to consider writing to her. I can offer her a mention in my publication, WritersWeekly.com, and ask her if she’d be interesting in adding a short blurb about my book to her web page about queries above.

8. http://www.eclectics.com/articles/query.html
This is another respected website for writers. I might email them and ask if they’d be interested in adding an affiliate link to my book’s Amazon page to their page at the URL above. I’m also tickled to discover they have a very active message board! I can instantly join and start participating in discussions. As long as I am a valued participant, offering professional advice without a promotional push, and only include my book title in my signature, nobody is going to accuse me of spamming the board.

9. http://en.wikipedia.org/wiki/Query_letter
Ah, a Wikipedia page! I go there and find three links to other sites at the bottom. The top one is a blog that allows comments to be posted! Jackpot!

The second and third ones are ones I already found above on Google.

10 and 11. Hmmm. These are two books on Amazon about Query Letters and they’re popping up above my book’s Amazon listing on google. Why? I need to revise my search words on Amazon! Yes, revising your book’s description on Amazon to be more attractive to google is online marketing! I’m going to go to the two book pages that are popping up and see what their keywords are on Amazon. If I pull up the Amazon page for these books, in my browser I can click View and then Page Source. Next to “meta name=”keywords” content=” I can now see what keywords and phrases those books are listed under on Amazon. I need to revise my keywords so my book’s Amazon.com page will pop up higher in Amazon!

FICTION AUTHORS

Not to worry, fiction authors. There are plenty of fun googling activities for you to do like this, too!

Unfortunately, I haven’t written any novels (I’m saving that for retirement). But, I can use another novelist as an example. Scott Rose is a respected journalist and the author of the mystery, Death in Hawaii. The very basic words that somebody (perhaps a vacationer?) might Google for a novel like this, which is set in Hawaii, might be:
fiction hawaii

Remember, you should come up with five words/phrases. But, for this article, I’m only going to do one.

When I search for fiction hawaii on Google, here’s what pops up at the top:

1. http://www.royalelephant.com/hawaiishop/books/hawaiifiction.htm
While this website is cheesy, it does have the top google page for the keywords searched and it has a list of Hawaii-related novels. The links are pointing to the site’s Amazon affiliate links so, if I were Scott, I would contact this website and ask them to add my book to their page. (See 4. in the non-fiction section above for a sample email for asking sites to add your book to their Amazon listing of books).

2. http://www.amazon.com/Hawaii-Fiction/lm/R2ZQVGCT29AAM
This is a page of Hawaii-based fiction created by “Aziam” on Amazon.com. If I were Scott, I would contact “Aziam” by clicking on his name at the top of that page and ask if he’d like a review copy of my book and if he’d like to add my book to his Amazon list.

3. The third result is a library page. While it’s tempting to email the library to see if they’ll buy a copy, doing so would be spam. Skip that.

4. http://www.bestwebbuys.com/Kids_Fiction-People-United_States-General-N_10015848-books.html
This is an online bookstore that has an Ingram account. On further checking, Scott’s book is already listed on this site. But, why didn’t his book pop up with two others that resulted from the link above? Scott should investigate the keywords appearing on those other two book pages and consider changing his. See 10. and 11. under non-fiction above for how to do that.

5. http://4thavenueblues.blogspot.com/2007/12/stranger-than-fiction-hawaii-snow.html
This is a blog and it allows comments so, if I were Scott, I would post a professional (or humorous) comment and my signature would be:
Scott Rose, Author
Death in Hawaii

6., 7. and 8. http://www2.hawaii.edu/speccoll/hawaiilocal.html
These are all library pages. Libraries usually only buy one or two books and the chances they’ll do that are pretty slim. Some authors actually send libraries free copies in the hopes of increasing their visibility. However, I don’t recommend doing that so, once again, we’ll skip these.

7. http://www.kiheiparadise.com/resources.htm
A ha! There’s a link to a Hawaii bookstores on this page…but it’s not really a bookstore. The site is http://www.johann-sandra.com/hawaii/books. When you click on a book, it takes you to the website owner’s Amazon affiliate links. So, I would definitely contact the owner and ask them to add my book to their website. Again, see 4. under non-fiction above.

8. http://www.wiredforyouth.com/books/index.cfm?booklist=glbtq
This is a book list for children. Scott’s book is not for children. Skip this one.

9. http://www.truthorfiction.com/rumors/r/raturine.htm
Okay… this is a page about deaths resulting from rat urine on soda cans. I’m wracking my brain to come up with a promotional idea for this but, well, I just can’t. So, while the page was interesting, I’m gonna have to skip it.

10. http://starbulletin.com/2007/08/07/features/story02.html
Hmm! A book review for a Hawaii-related novel by Michael Egan in the Honolulu Star-Bulletin! I would definitely email Michael a very short note about Death in Hawaii and ask him if I can send him a print copy for review. Sending review copies without asking permission can result in a waste of money (printing and postage costs). Asking permission first means you won’t be paying to send copies to a reviewer who may just chunk the book, but also increases your chances of actually getting a review from the reviewer who does express initial interest.

Next week, we’ll start looking specifically for websites and ezines with lots of traffic/readership to see if they’re publishers/owners will be interested in some mutual back-scratching.

Until then, get Googlin’!

ONLINE BOOK MARKETING THAT WORKS – Part III: Post to FreeBookExcerpts.com! by Angela Hoy

Monday, February 11th, 2008

During Week I, we talked about sad assumptions and irrational expectations new authors usually have about book sales. We then discussed the dire need for an author to have his OWN website (not a URL controlled by someone else) and a periodical (ezine/blog) to market their book.

Last week, we discussed how important it is to offer a free excerpt of your book. We also shared URLs to “free article” websites where you can post your excerpt as an “article.”

Unfortunately, fiction authors are sometimes left out in the cold in this area. How do you turn a fiction excerpt into an “article?” Well, good luck with that. The good news is now you don’t have to!

As promised last week, we have a surprise for you. There is a website devoted to posting free excerpts of books – fiction and non-fiction alike. It allows you to post your cover art, your title and author name, a brief description (teaser), and an entire excerpt of your choosing – all for free! It’s really easy to use and authors and publishers alike are welcome to publish excerpts of their titles. Of course, potential book buyers can read the entire site for free, too.

How does the site make money? They direct buyers to Amazon.com and get a small affiliate payment for each sale that may result from a reader clicking to buy after reading an excerpt.

The site is: http://www.FreeBookExcerpts.com

To sign up and post your excerpt right now, click HERE. Click on the “submit your book” link on the left-hand column there. You’ll find the process is MUCH easier and faster than posting excerpts to the large online bookstores. Go ahead and view some of the excerpts already appearing there to see how previous ones have been done. You might even find a book that looks interesting! Who created this cool site? Well, Richard and I, of course!

Please spread the word to your author friends!

As long as you have that excerpt all ready to go, let’s go ahead and get some more mileage out of it!

Where else can you post excerpts? If your book is already published, especially if it was published by one of the large Print on Demand publishers (and even if it was published by a traditional publisher), it is likely already appearing in the most popular online bookstores. However, Ingram only distributes the bare minimum in book listing info. to those stores so your excerpt may *not* yet be posted there. Adding it should be easy. Unfortunately, some of the stores make it a bit difficult to find what you need to add anything at all. So, I’ve done the research for you. Here ya go:

A. AMAZON.COM and BORDERS.COM
(Borders.com is run by Amazon.com.)

1. Go here: http://www.amazon.com
2. Click on Help (top of the site, on the right)
3. In the left-hand column., way down there toward the bottom, under Publisher & Vendor Guides, click More.
4. Click:
Publishers and Book Sellers Guide
Add Descriptive Content
Book Content Update Form
5. Enter your publisher’s information (unless you submitted your own book to Amazon) and your ISBN. Yes, you can do this even if you aren’t the publisher. Just be sure the publisher’s information is what you supply on this form! Now click Continue.
6. The bottom box is for your excerpt. Of course, there are other boxes you can complete with additional content as well!

By now you’re wondering why I didn’t just give you direct the link? Because Amazon changes that URL all the time! I have no idea why and it’s very frustrating.

B. BARNESANDNOBLE.COM

1. Go to: http://www.barnesandnoble.com

2. At the very bottom of the page, click Publisher & Author Guidelines.

3. Click: How to Submit Content

4. Read the paragraph titled: Preparing Text

5. It is very important to submit the content according to their guidelines. Once you have it all ready, submit it via email to: titles – at – bn.com

C. BOOKSAMILLION.COM

1. Go to: http://www.booksamillion.com

2. At the bottom of the page, click: For Publishers

3. Click: Additional Content

4. Read this section: Submitting additional content

5. It is very important to submit the content according to their guidelines. Once you have it all ready, submit it via email to: content – at – booksamillion.com

D. CHAPTERS.CA

1. Go to: http://www.chapters.ca/vendors

2. Click on FAQ for Authors

3. Read the section titled: “My book listing on your site is missing a cover scan, description, author’s notes, or other information – how can I have it added?”

Well, that should keep you busy for a bit today. Next week, we’ll talk about expanding your online marketing reach even more…for free, of course!

ONLINE BOOK MARKETING THAT WORKS PART II: Where to Distribute Free Book Excerpts By Angela Hoy

Monday, February 11th, 2008

Last week, we talked about sad assumptions and irrational expectations new authors usually have about book sales. We then discussed the dire need for an author to have his OWN website (not a URL controlled by someone else) and a periodical (ezine/blog) to market their book.

This week, we’ll look at how giving a little content as a tease can bring a lot (in book sales) back to you.

It goes without saying that giving away a free excerpt of your book online is far better than not offering one at all. Since readers aren’t standing in a bookstore, holding your book, and able to flip through it, you need to give them the chance to do that. While some well-known authors may disagree with me, I do not believe you should give away your entire book for free in the hopes that some of those people might buy the print version. This might work for celebrities but it’s not going to work for you and me. First, in many cases, your ebook earnings can exceed your print book earnings (higher percentage of royalties and no printing/shipping fees). Second, why give away an entire ebook for free that people might be willing to pay for after reading a free excerpt?

FICTION
So, what should you offer? Most fiction authors offer a couple or a few chapters. At Booklocker.com, we’re experimenting with offering 75% of a book for free on just a few books. For an example of how we’re doing this, click HERE. I’ll let you know how that goes. In the meantime, I think three chapters is sufficient…enough to get the reader hooked. Whatever you do, make sure the last page has a terribly irresistible cliff-hanger at the end! You should also include an About the Author page that will give the reader more personal insight into YOU. Readers love to learn more about authors!

NONFICTION
If you’re a non-fiction author, you probably know that some readers are interested in a couple or a few very specific tidbits of information in your book. In fact, some people, if they could get ahold of those specific pages in your book for free, will not buy the actual book. I would not recommend giving away the golden nuggets in your book for free. Just offer a bit of the gold dust as a teaser. Here’s an example. Our most popular book in the history of WritersWeekly.com is QUERY LETTERS THAT WORKED! Real Queries That Landed $2K+ Writing Assignments. I imagine some people might think, if they read even one of the query letters in that book, they would then know how to write a good query letter. They might think they would then have no reason to buy the book, despite the fact that there are a variety of query letters featured, from small, unknown publishers like Jugglezine.com (resulting in a $2,000 contract), to a query sent to Natural Remedies (landing a $11,300 contract), to a query that resulted in a contract to write for an IBM developer website (for $15,000). One query type does not fit all and, while I love my readers, I do have five children to feed. So, I don’t give away any free query letters in my excerpts. This is also why I don’t participate in Amazon’s Look-Inside-The-Book Program or Google’s similar program, which both allow readers limited access to books… but initial access to any specific information they are searching for.

You are in the business of selling books, right? Don’t get so generous that you wind up with low or no sales. For non-fiction books, I would offer your introduction and a couple of choice chapters…but not the golden nuggets that you know people really want from your book. You should also include an About the Author page that shows the reader what qualifies you to write that book You wouldn’t believe how many finance and stock market book manuscripts I’ve seen with no About the Author page included! Why would anybody buy a book on finance or investments from somebody with no qualifications? Show the reader why you are the perfect person to teach them about the topic your book covers.

YOUR FREE EXCERPT
Come up with a free excerpt and format it in three ways:

1. A pdf file with an attractive title page that also contains complete ordering information, a copyright page, the pages of the book you want to offer for free, your About the Author page, and a page at the end that repeats the ordering information. You can see an example of my free pdf excerpt here: http://booklocker.com/pdf/1409s.pdf

Notice I do not include the book’s cover art in the excerpt. I don’t put the cover art on my ebooks, either. The cover often makes the files too big and readers may complain about download times.

2. A text-only, email friendly document (formatted with short
lines and hard spaces, with blank lines between paragraphs) that
looks like an article, not an excerpt.

This type of formatting, which I’m using right here, is
good for distribution to ezines that are distributed by
email. If you supply a free excerpt to an ezine owner,
pre-formatted for email and to look like an article
(with a title, subtitle, author bio – the works), she/he
will love you for it.

You should include a title for your excerpt (like an article
title) and include a notice that it is an excerpt, like this:

FINDING EMPLOYERS THAT HIRE WRITERS…BUT NEVER RUN ADS FOR THEM
by Angela Hoy

Excerpted from QUERY LETTERS THAT WORKED! Real
Queries That Landed $2K+ Writing Assignments

3. A text-only document that is not formatted for email (no broken lines). You will need this type of excerpt for specific websites, like those explained in #4 of the next section.

WHERE SHOULD YOU POST/SEND YOUR EXCERPT?

1. Your own website

2. Your publisher’s website

3. Your colleagues’ websites. Email your friends/family/colleagues and ask them if they’ll post a link to your website/your excerpt on their website/in their ezine(s) or if they’ll publish your excerpt in its entirety on their own website. Offer to do something for them in return!

4a. Free Article Websites for NON-FICTION Authors
I know what you’re thinking. Why should I give away free content when I usually write for money? What we’re talking about here is not original content. Far from it. These sites offer directories of promotional content disguised as feature articles. Most of these sites readily acknowledge that the content they offer is promotional so you should never offer original content to them that you would normally get paid for!

There are hundreds of these free article sites online now. Basically, this is how it works. Somebody writes a promotional article (like your excerpt) and posts it online. Publishers can pull the articles from those websites and publish them for free, provided they include the entire article and your byline. Don’t write an original article when you can just post a free excerpt! I have used these types of sites and my postings did result in book sales. Below are some of the most popular sites. At the end are two sites that distribute free articles to these types of sites and also to publishers, ezines, and more. While I was fearful of spam threats, I did use one of these services and they did distribute one of my articles far and wide. It was a whole lot easier than manually posting to each and every free article website and I didn’t get any spam complaints at all.

FREE ARTICLE WEBSITES

Ezine Articles
http://ezinearticles.com/submit/

Articles Factory
http://www.articlesfactory.com/submit.html

Article Query
http://www.articlequery.com/submit.php

Amazines
http://www.amazines.com/member_login.cfm

Reprint Content
http://www.reprint-content.com/submitguidelines.php

Articlesbase
http://www.articlesbase.com/submit-articles.php

AticleBiz.com
http://www.articlebiz.com/submit_article/

articlecity
http://www.articlecity.com/article_submission.shtml

ARTICLE DISTRIBUTION SERVICES

Article Marketer – a free article submission service
http://www.articlemarketer.com/signin.php
Also offers a fee-based service, so be sure to sign up for the free version!

isnare.com – fee-based article distribution service
http://www.isnare.com/distribution.php

If you know of another good service like the ones above, please let me know!

But… what about my fiction author friends? Where can you post your free chapter excerpts? Well, get those excerpts ready and stop on by next week. I’ll have a big, FREE treat for you!

Also next week, I’ll show you how to get your excerpt published by publications that are serving your book’s specific audience.

See ya then!