Hi Richard,
I am enjoying your articles about online marketing. Glad to hear it takes a year to see results, because I thought I was doing something wrong when it didn’t work right away.
What do you think about article syndication to promote one’s blog or
website?
Lynne Taetzsch
http://www.artbylt.com
I think it can be a good idea.
The only problem I’ve can think of, though not experienced directly, is that of duplicate content in the search engines.
Search engines hate duplicate content. If the same article is on on a bunch of different sites, the search engines could interpret that as duplicate content.
If it is on just a handful of other sites, though, I don’t think it makes much of a difference.
You might want to put a disclaimer on the article that says something like:
“If you want to reprint this article, you can do so for free. But email: XYZ-at-SomeISP.com and let me know where you’re going to run it.”
That way you have some knowledge about who is using it.
Regarding syndicating blog content, the standard way to do that is through RSS. Most blog software creates the file automatically.
This site here has places to register RSS feeds: