by Angela Hoy, Publisher of Booklocker.com
What makes a press release end up in print instead of in an editor’s garbage can? Many marketers resort to pleading to get their products and service in the public eye for free via the press release. You, too, should offer PLEAS to editors, which means your press release should Personalize, Localize, Editorialize or Sensationalize.
If you remember the PLEAS of press release writing, you’re well on your way to getting published and selling more books!
Read Angela’s entire article HERE.