Starting the Sales Flow on a Shoestring Budget
One author’s marketing plan for a book targeting African-Americans.
Archive for September, 2003
Starting the Sales Flow on a Shoestring Budget
Friday, September 19th, 2003Getting Your Books to the “Tipping Point”
Friday, September 19th, 2003Article that applies The Tipping Point’s priniciples to book promotion.
Quote:
In The Tipping Point: How Little Things Can Make a Big Difference, Gladwell shows that three factors, or “rules” as he calls them, combine to raise an idea, a trend, or a social behavior to a threshold that, when crossed, causes that specific idea, trend, or behavior to spread like wildfire.
Gladwell calls these three rules “The Law of the Few,” “The Stickiness Factor,” and “The Power of Context.” His rules may be applied to our industry when we are trying to understand why one book and not another equally good seems to reach the public’s collective consciousness and becomes a best-seller.
Link to the article is here